🔗 Share this article

TikTok is introducing a fresh option that enables them to cut down on the volume of AI-made media appearing in their timelines. This move comes as the company announced that it currently hosts over 1 thousand million AI videos.

Testing and Rollout

This change is being tested over the following weeks before a full-scale rollout. This development coincides with a rise in AI content, driven by new content generation software.

AI Content on Other Platforms

It has been noted that approximately a tenth of the quickest rising video streams on a competing service exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a label for substandard, bulk-generated content that is frequently illogical or bizarre.

Based on user feedback that many people appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the ability to adjust the amount of that, based on their own likes,” stated a platform representative.

Volume and Proportions

TikTok announced that there are currently 1.3bn videos on its service identified as AI-generated. Overall, over 100 mn pieces of content are added to the service every day, making AI-generated material a minor portion of its complete catalog.

Customizing Your Feed

Viewers will be in a position to decrease or raise the level of artificial media they view by accessing the “manage topic” feature in the application and choosing the AI content topic. Additional categories that can already be adjusted under the filter encompass news, clothing, aesthetics, and choreography.

Platform Guidelines

TikTok’s policies mandate content makers to tag “realistic” artificially created content, and it bans dangerous deepfakes of public figures or emergencies. Any believable AI-generated clip that is unmarked can be taken down under its community policies.

Additionally, the app will now apply an artificially created label to content created with its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This measure is aimed to stop users from trying to bypass the labeling process.

Educational Initiatives

TikTok is additionally introducing a two million dollar AI literacy fund for professionals and groups to develop educational content about using AI responsibly. This initiative will support educational bodies specializing in training programming and robotics.

Platform Protection

TikTok has supported its moderation strategy, during discussion over plans to lay off hundreds of review team members in the United Kingdom. It is set to reduce 439 jobs in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that humans are being replaced by automated systems.

A senior executive clarified that staff-based oversight would still have a role, but automated tools can shield workers by removing the most graphic content before it has to be seen by staff. TikTok announced a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.

We believe it is crucial to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is really helping us operate efficiently.”